BID Leicester and Bring The Paint are launching a window dressing programme on vacant shopfronts in the city centre, with eight units to be given a make-over this weekend thanks to artists involved in the street art festival.
The vacant units project is being delivered as part of the BID’s commitment to creating a clean, safe and attractive city centre environment.
Units in locations across the city including St Martins Square, Market Place, Belvoir Street and Market Street will be brought to life with live window illustrations by world-class artists, incredible vinyl art and 3D sculptures. Artists involved include SMUG, RUELO, SAM GRUBB, ALEX RUBES, MONO, GENT, PHILTH and 45 RPM.
The scheme aims to improve the look of vacant units to create a positive effect for the surrounding business area, highlight commercial space for prospective tenants and give visitors and residents in the city centre a taste of what’s to come at Bring The Paint festival later this month.
Simon Jenner, BID Leicester Director, said, ‘This project is important to the BID and to our members who have expressed concerns about the presentation of some empty units. Whilst Leicester has fared well regionally and nationally when it comes to net store losses, I am pleased that BID Leicester can provide a vibrant and creative solution to smarten up the city, as well as build good working relationships with landlords and agents so we can continue to work together in future.
‘We’ve seen in other cities that schemes of this kind lead to empty properties being let quicker as well as improving the overall look of the city for visitors and residents.
‘We are delighted to have delivered this project with Bring The Paint, who have a track-record for working with world-class artists whose artwork captures the public imagination.
‘I hope that visitors to the city will take the opportunity to enjoy these artworks and hopefully return in a few weeks to see these talented artists take part in Bring The Paint festival.’
Izzy Hoskins, Bring The Paint Festival Director, said, ‘We are really pleased to be working alongside BID Leicester in brightening up a number of vacant units in the city centre. We hope the artworks will encourage people to explore the city whilst feeling inspired.’
Visitors hoping to see all eight of the artworks in the city can download the LoyalFree app for free on their smartphone to access a digital trail of all the locations from Monday 6 May. Those who download the app and vote for their favourite window before Wednesday 22 May will be entered into a prize draw to win a Bring The Paint goody bag, including a festival t-shirt and tote bag, a Leicester Street Art Guide and a £50 voucher for the art fair where they can purchase a unique art print.
Bring The Paint is taking place in Leicester city centre from 20 to 26 May, with the main events happening on Saturday 25 May in the Cultural Quarter and Sunday 26 May at Frog Island.
The festival is expected to attract 10,000 visitors to the city and will see giant murals painted on the city’s buildings as well as spectacular 3D floor art. There will be opportunities for children and families to get involved with workshops, music, food and drinks.
The following artists are taking part in the vacant units scheme:
Friday 3 May
SMUG – 12 Market Place (Vinyl)
PHILTH – St Martins (Vinyl)
Saturday 4 May
SAM GRUBB – 39 Belvoir Street (Illustration)
Sunday 5 May
MONO – St Martins (Vinyl)
GENT – 51-53 Belvoir Street (Illustration)
RUELO – 18 Market Street (Illustration)
ALEX RUBES – St Martins (3D Artwork)
45 RPM – St Martins (3D Artwork)
BID Leicester and Bring The Paint would like to express their thanks to the letting agents and building owners whose co-operation enabled this project to be delivered.
The Vacant Units Artwork Trail competition will go live on Monday 6 May 2019. To enter the prize draw, you must download the LoyalFree app (free on App Store and Google Play) and vote for your favourite artwork before 23:59 on Wednesday 22 May 2019.
The winner will be picked at random and contacted on Thursday 23 May 2019.
The prize is: a Bring The Paint festival tote bag and t-shirt, a £50 voucher for the Bring The Paint art fair taking place on Saturday 25 May, and a Leicester Street Art Guide. The winner can collect the prize on Saturday 25 May at Bring The Paint festival. If the winner is unable to collect the prize, an art print of the value of £50 will be chosen for them and the prize will be posted out.
Should the winner not respond, an alternative winner will be chosen and contacted on Monday 27 May – in this case the art print will be chosen for them and the prize will be posted out.
The winner agrees to the use of his/her name and image in any publicity material for LoyalFree, BID Leicester and Bring The Paint. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent. You are providing your information LoyalFree. The winner’s details will be provided to BID Leicester to administer the prize collection only.
The promoter (BID Leicester) decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions. Entry into the competition will be deemed as acceptance of these terms and conditions.