The University of Leicester has today (30th March 2022) announced it is to join BID Leicester in support of the BID’s mission to continue to transform Leicester city centre for the benefit of all who live, work, study and visit.
Joining the BID as a voluntary member will provide additional services for staff and students, increase connectivity between the University and city centre businesses, and allow the University to continue its support for the business community of Leicester.
Students and staff will benefit from multiple projects and BID initiatives, including access to special offers, discounts and events through the LoyalFree app, Independent Leicester campaign, and the This Is Leicester interactive map.
Kerry Law, Chief Marketing & Engagement Officer at the University of Leicester, said:
“We are delighted to formalise the University’s support for the business community of Leicester through joining the BID.
“Through our shared objectives of making Leicester a better place to live, work, visit, study and do business, we feel that working in partnership with the BID is a natural next step in our support for the city and wider region.
“To be able to announce this partnership in our Centenary year, as we mark the University’s origins as an institution for the people of Leicester, Leicestershire and Rutland, is especially poignant to us.”
Simon Jenner, BID Leicester Director, said:
“The University of Leicester is an essential part of the vitality and success of the city, and we are delighted to be welcoming the organisation as part of the BID. Becoming a voluntary BID member will enhance partnership working between local businesses and the University, increasing connectivity within the city, creating a more vibrant student experience and supporting the local economy.”