Leicester Purple Flag

Leicester is awarded Purple Flag status again

Leicester city centre has been awarded the prestigious Purple Flag accreditation for its evening and night-time economy (ENTE) for the third time.

The award by the Association of Town and City Management (ACTM), recognizes the city as a vibrant destination for dining, entertainment, and culture between the hours of 5pm and 5am, while promoting the safety and wellbeing of visitors and residents.

The accreditation process has been led by a partnership of organizations including BID Leicester, Leicester City Council, Leicestershire Police and the Safer Leicester Partnership.

Together they steered Leicester through a rigorous application process to show how the city met five key standards, including demonstrating a strong multi-sector partnership managing the ENTE; being easy to move around and offering a safe journey home; having a diverse offer for the public; offering activities which encourage people to stay from day to evening; and being safe and welcoming, as well as delivering high standards of customer care.

The process also included an overnight assessment by the ACTM.

Simon Jenner, director of BID Leicester, said: “We are delighted that Leicester has achieved Purple Flag status for the third time, and particularly pleased that the city was judged to be outstanding in 19 of the 31 judging criteria.

“Achieving Purple Flag is a fantastic accolade for Leicester’s evening and night-time economy. It represents that Leicester has maintained a diverse night-time offer, which continues to grow from strength to strength.”

Deputy city mayor Cllr Piara Singh Clair said: “As the chair of the Safer Leicester Partnership, I’m very proud that our partnership approach has helped Leicester to earn Purple Flag status once again.

“The award supports our commitment to ensuring that Leicester is a safe and welcoming destination for everyone coming into the city centre to enjoy our bars, restaurants and night life.”

BID Leicester has committed to continued support of the night-time economy sector through several initiatives taking place this year, such as the return of craft beer and music festival BrewBeat, the second Leicester Restaurant Week, which showcases the huge array of Leicester’s eateries, and provision of funds for a high-quality marketing campaign promoting the ENTE sector later in the year, all of which aim to boost business flow.

BID Leicester is also committed to improving the safety and wellbeing of customers at night. Financial support has already provided the provision of the St. John’s Ambulance to the city centre on evenings when footfall is high to help safeguard members of the public, a service which will continue this year. Funding for the purchase of body cameras for use at nighttime economy venues had also been provided, which have been proven to reduce violent incidences.

Find out more about the Purple Flag accreditation and the initiatives BID Leicester are running to help support the evening night-time economy at bidleicester.co.uk/purpleflag

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