No city can thrive without a successful centre. The aim of the BID is to help businesses in the BID area address some of the challenges they currently face.

From our initial research the following key themes emerged:

  • Improving the overall visitor and resident experience
  • More effective marketing to drive footfall and sales, and
  • Providing businesses with a strong voice, support and engagement

We are currently consulting with businesses on their priorities within these themes and based on feedback the Steering Group will shape the Business Plan and what the BIDs priorities will be.

Ultimately, BID LEICESTER will aim to build on the momentum generated by the city’s recent international attention.  We hope to ensure that Leicester continues to grow and is among the foremost cities in the UK to live, work, shop, study and do business.

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