BID Leicester is partnering with Cool As Leicester to back their weekly newsletter, which goes out to subscribers with the latest news and events in the city every Thursday.

BID Leicester’s sponsorship of the weekly newsletter will start in June and will see a weekly spotlight feature in the newsletter on a key city centre business or venue. Both Cool As and BID Leicester see supporting local businesses and driving footfall as amongst their key objectives and partnering up will allow additional exposure for the great things happening in the city centre.

The weekly newsletter was launched in February and is Leicestershire’s only weekly leisure e-news. It goes out to subscribers every Thursday and takes the city’s latest news and events direct to the inbox of potential customers. Since launching there has been excellent feedback from both subscribers and businesses and now, with the BID Leicester sponsorship, it allows Cool As to develop the newsletter even further.

Gabrielle Miller, Editor of Cool As Leicester, commented,”The weekly newsletter is something that I’ve been wanting to launch for quite some time. In an age when many are removing themselves from certain social media channels and algorithm changes meaning that not all content is seen by followers, it offers a once a week snapshot of the key news from the week. Covering entertainment, food & drink, sport and leisure news, the audience is made up of real potential customers and will hopefully continue to drive footfall to businesses. In BID Leicester there is a natural alignment of objectives and having their backing will allow us to showcase some key city centre businesses and events alongside the content that is already produced.”

Simon Jenner, BID Leicester Director, said, “We are delighted to be partnering with Cool As Leicester. The partnership will offer our businesses a direct channel to an engaged audience who want to discover new venues and experiences in the city. From events to new menu offerings, special deals, hidden gems and the latest news, the BID Leicester spotlight feature will be a ‘must-do’ list for people wanting to experience the best of Leicester city centre.”

Any BID Leicester levy-payers who want their content to feature in the BID Leicester spotlight should get in touch with [email protected].

If you’re not yet subscribed to the weekly newsletter, you can sign up right here.

Pin It on Pinterest