1. Overview of the Branded App
We provide a mobile application, the My Leicester App (“the App”) as a digital tool for users to discover and engage with local businesses, events, offers, loyalty schemes, and trails in our area. The App is developed and maintained by Vicinity Trading Limited, our trusted technology partner. It is fully branded for our organisation but delivered as a managed service through Vicinity Trading Limited’s secure infrastructure.
2. What Personal Data is Collected
When using the App, we may collect and process personal data including:
· Your name and email address (when you register or log in),
· Location data (to deliver local content and enable core features such as check-ins, rewards, and business discovery),
· We may collect and use your device’s location data to provide location-based features. This information is not shared with third parties and is only used to support core app functionality. You can disable location access at any time in your device settings,
· App usage data (such as pages viewed or features used).
3. Why We Collect This Data (Purposes of Processing)
This data is collected to:
· Enable you to create and manage an account,
· Provide access to in-app features such as digital loyalty rewards, location-based trails, and check-in competitions,
· Send you local news, event updates, promotions, or other information about our activities and place that may be relevant to you,
· Help improve the app’s performance and relevance.
4. Our Legal Basis for Processing
We process your personal data based on:
· Our legitimate interest in delivering a functioning app experience, providing relevant content and notifying you about content that may interest you,
· Your consent, where required, for receiving wider marketing or promotional communications.
5. Who We Share Data With
We share necessary personal data with Vicinity Trading Limited, our app service provider, to help us deliver and operate the App. Vicinity Trading Limited acts as a data processor on our behalf. Vicinity Trading Limited, Commer House Tadcaster Enterprise Park, Station Road, Tadcaster, West Yorkshire, England, LS24 9JF.
6. Where and How Data is Stored
Data is securely stored and managed by Vicinity Trading Limited using cloud services such as Microsoft Azure and MongoDB Atlas, primarily located in the UK and Northern Europe. In some cases, data may be processed outside the UK (e.g., in the US) by sub-processors such as Intercom or Mailchimp. These transfers are governed by recognised safeguards, such as the UK-US Data Bridge or Standard Contractual Clauses.
7. Data Retention
We only retain personal data for as long as necessary to fulfil the purposes for which it was collected. Account-related data will generally be kept for up to three years after your last use of the app, or sooner if you request deletion.
8. Your Rights
You have rights under data protection law, including the right to:
· Request access to your personal data,
· Correct inaccurate data,
· Request deletion of your data,
· Object to processing based on legitimate interest,
· Withdraw your consent at any time (for example, to unsubscribe from marketing).
9. Third-party websites
Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit. We cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.
10. Contact Information
For questions about this privacy notice or to exercise your rights, please contact: [email protected]